As online marketing strategies continue to evolve, the development of microsites has proven to be highly effective. Microsites are an auxiliary to your company’s primary website, with the main distinction being that microsites are often focused on a specific product or content theme.

Whether functioning as an independent website or as a subdomain, microsites can be utilized to further a range of strategic objectives during a product launch. In addition to supporting sales efforts, microsites help to open distributor channels, generate industry awareness, boost search engine optimization efforts, and sculpt a unique, ownable brand image.

Effective integrated campaigns use direct mail, email, and brochure/sell sheets (among other tactics) to drive prospects to a microsite where they can view product specifications or informational videos. Give users the tools to download PDFs, order online, contact your company for more information, or find a nearby retailer where they can purchase your products. Both traditional and online PR can be used in the same fashion. By publicizing the launch of the product where your target audience spends time online, you can drive valuable traffic and interested users to the microsite. Furthermore, PR can notify industry publications of your product, where you might garner a review.

Microsites realize their full potential when used to complement other multi-channel marketing efforts by presenting relevant and in-depth information about a particular product. Ideally, your agency partner should develop a campaign that aligns strategy and messaging both online and off.

Remember that the greatest feature of a microsite is its infinite “trackability.” You can measure the metrics that matter while gleaning valuable customer insight from user behavior data, search terms, and content engagement. The track, measure and analyze the data provided by your web analytics tools to determine how to maximize the results of your product launch.

As online marketing strategies continue to evolve, the development of microsites has proven to be highly effective. Microsites are an auxiliary to your company’s primary website, with the main distinction being that microsites are often focused on a specific product or content theme.

Whether functioning as an independent website or as a subdomain, microsites can be utilized to further a range of strategic objectives during a product launch. In addition to supporting sales efforts, microsites help to open distributor channels, generate industry awareness, boost search engine optimization efforts, and sculpt a unique, ownable brand image.

Effective integrated campaigns use direct mail, email, and brochure/sell sheets (among other tactics) to drive prospects to a microsite where they can view product specifications or informational videos. Give users the tools to download PDFs, order online, contact your company for more information, or find a nearby retailer where they can purchase your products. Both traditional and online PR can be used in the same fashion. By publicizing the launch of the product where your target audience spends time online, you can drive valuable traffic and interested users to the microsite. Furthermore, PR can notify industry publications of your product, where you might garner a review.

Microsites realize their full potential when used to complement other multi-channel marketing efforts by presenting relevant and in-depth information about a particular product. Ideally, your agency partner should develop a campaign that aligns strategy and messaging both online and off.

Remember that the greatest feature of a microsite is its infinite “trackability.” You can measure the metrics that matter while gleaning valuable customer insight from user behavior data, search terms, and content engagement. The track, measure and analyze the data provided by your web analytics tools to determine how to maximize the results of your product launch.

We are excited about each new challenge. With our innovative ideas we contribute to the future of technology. When we develop a new product, we first think about our customers. We anticipate their needs, respect their ideas and create a better tomorrow together with them.

We do not just create performant devices; we create a connection between people and the world. We are resourceful and creative. We love to innovate.We believe that imagination has no limits. We are always a step forward in the development of new technologies.

He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

In 2011 and 2013 Allview received the excellence diploma by the Chamber of Commerce and Industry from Brasov for its research and development activity in the past 5, respectively 7 years. In 2011 Allview received first place in Top Romanian Business. In 2012 Allview was nominated for the Most Promising Romanian brand and in 2013 Wall-Street recognized Allview as the most active company on the foreign market. In 2014 Allview received the excellence diploma by the Chamber of Commerce and Industry from Brasov for Trademark protection and Export activity.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

We are excited about each new challenge. With our innovative ideas we contribute to the future of technology. When we develop a new product, we first think about our customers. We anticipate their needs, respect their ideas and create a better tomorrow together with them.

We do not just create performant devices; we create a connection between people and the world. We are resourceful and creative. We love to innovate.We believe that imagination has no limits. We are always a step forward in the development of new technologies.

He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

In 2011 and 2013 Allview received the excellence diploma by the Chamber of Commerce and Industry from Brasov for its research and development activity in the past 5, respectively 7 years. In 2011 Allview received first place in Top Romanian Business. In 2012 Allview was nominated for the Most Promising Romanian brand and in 2013 Wall-Street recognized Allview as the most active company on the foreign market. In 2014 Allview received the excellence diploma by the Chamber of Commerce and Industry from Brasov for Trademark protection and Export activity.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

We are excited about each new challenge. With our innovative ideas we contribute to the future of technology. When we develop a new product, we first think about our customers. We anticipate their needs, respect their ideas and create a better tomorrow together with them.

We do not just create performant devices; we create a connection between people and the world. We are resourceful and creative. We love to innovate.We believe that imagination has no limits. We are always a step forward in the development of new technologies.

He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

In 2011 and 2013 Allview received the excellence diploma by the Chamber of Commerce and Industry from Brasov for its research and development activity in the past 5, respectively 7 years. In 2011 Allview received first place in Top Romanian Business. In 2012 Allview was nominated for the Most Promising Romanian brand and in 2013 Wall-Street recognized Allview as the most active company on the foreign market. In 2014 Allview received the excellence diploma by the Chamber of Commerce and Industry from Brasov for Trademark protection and Export activity.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

We are excited about each new challenge. With our innovative ideas we contribute to the future of technology. When we develop a new product, we first think about our customers. We anticipate their needs, respect their ideas and create a better tomorrow together with them.

We do not just create performant devices; we create a connection between people and the world. We are resourceful and creative. We love to innovate.We believe that imagination has no limits. We are always a step forward in the development of new technologies.

He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

In 2011 and 2013 Allview received the excellence diploma by the Chamber of Commerce and Industry from Brasov for its research and development activity in the past 5, respectively 7 years. In 2011 Allview received first place in Top Romanian Business. In 2012 Allview was nominated for the Most Promising Romanian brand and in 2013 Wall-Street recognized Allview as the most active company on the foreign market. In 2014 Allview received the excellence diploma by the Chamber of Commerce and Industry from Brasov for Trademark protection and Export activity.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

We are excited about each new challenge. With our innovative ideas we contribute to the future of technology. When we develop a new product, we first think about our customers. We anticipate their needs, respect their ideas and create a better tomorrow together with them.

We do not just create performant devices; we create a connection between people and the world. We are resourceful and creative. We love to innovate.We believe that imagination has no limits. We are always a step forward in the development of new technologies.

He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

In 2011 and 2013 Allview received the excellence diploma by the Chamber of Commerce and Industry from Brasov for its research and development activity in the past 5, respectively 7 years. In 2011 Allview received first place in Top Romanian Business. In 2012 Allview was nominated for the Most Promising Romanian brand and in 2013 Wall-Street recognized Allview as the most active company on the foreign market. In 2014 Allview received the excellence diploma by the Chamber of Commerce and Industry from Brasov for Trademark protection and Export activity.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

We are excited about each new challenge. With our innovative ideas we contribute to the future of technology. When we develop a new product, we first think about our customers. We anticipate their needs, respect their ideas and create a better tomorrow together with them.

We do not just create performant devices; we create a connection between people and the world. We are resourceful and creative. We love to innovate.We believe that imagination has no limits. We are always a step forward in the development of new technologies.

He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

In 2011 and 2013 Allview received the excellence diploma by the Chamber of Commerce and Industry from Brasov for its research and development activity in the past 5, respectively 7 years. In 2011 Allview received first place in Top Romanian Business. In 2012 Allview was nominated for the Most Promising Romanian brand and in 2013 Wall-Street recognized Allview as the most active company on the foreign market. In 2014 Allview received the excellence diploma by the Chamber of Commerce and Industry from Brasov for Trademark protection and Export activity.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

We are excited about each new challenge. With our innovative ideas we contribute to the future of technology. When we develop a new product, we first think about our customers. We anticipate their needs, respect their ideas and create a better tomorrow together with them.

We do not just create performant devices; we create a connection between people and the world. We are resourceful and creative. We love to innovate.We believe that imagination has no limits. We are always a step forward in the development of new technologies.

He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

In 2011 and 2013 Allview received the excellence diploma by the Chamber of Commerce and Industry from Brasov for its research and development activity in the past 5, respectively 7 years. In 2011 Allview received first place in Top Romanian Business. In 2012 Allview was nominated for the Most Promising Romanian brand and in 2013 Wall-Street recognized Allview as the most active company on the foreign market. In 2014 Allview received the excellence diploma by the Chamber of Commerce and Industry from Brasov for Trademark protection and Export activity.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

We are excited about each new challenge. With our innovative ideas we contribute to the future of technology. When we develop a new product, we first think about our customers. We anticipate their needs, respect their ideas and create a better tomorrow together with them.

We do not just create performant devices; we create a connection between people and the world. We are resourceful and creative. We love to innovate.We believe that imagination has no limits. We are always a step forward in the development of new technologies.

He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

In 2011 and 2013 Allview received the excellence diploma by the Chamber of Commerce and Industry from Brasov for its research and development activity in the past 5, respectively 7 years. In 2011 Allview received first place in Top Romanian Business. In 2012 Allview was nominated for the Most Promising Romanian brand and in 2013 Wall-Street recognized Allview as the most active company on the foreign market. In 2014 Allview received the excellence diploma by the Chamber of Commerce and Industry from Brasov for Trademark protection and Export activity.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.